Costa Tropical Promoting Cherry Tomatoes

A host of representatives from the Costa Tropical region of Southern Spain, have been attending the Fruita Logistica 2010 in Berlin, Germany. This global indusry show is taking place between the 3rd and the 5th of February, and provides the Spanish contingent with the opportunity to promote the locally produced Cherry Tomatoes.

Despite recent competition, and aggressive pricing from third world countries, the Spanish fruit specialists in attendance, are promoting the benefits of the produce from it’s region. Cherry Tomatoes from the Costa Tropical are already widely appreciated throughout Europe, but now the Spanish Government have realised that this respected product needs to try and distance itself from the competition, by promoting service, quality, innovation and above all a product with reliability.

“The Cherry Tomatoes are coming to Europe from distant sources at very low prices, but our argument is that we are providing service, proximity, freshness, and above all taste”, stated the Chief Executive David del Pino, who is being accompanied by Co-operative President Pedro Ruiz.

The main producing areas for the Cherry Tomatoes are in the costal municipalities of Motril, Albuñol, Gualchos & Castell de Ferro, and several varieties, colours and flavours from these producers were presented at Fruit Logistica 2010, which during the hussle and bustle of the fayre, left the people in attendance fairly impressed. Yesterday the Co-Granada-La Palma (the largest Fruit Logistics business in the region), unveiled their new brand of Cherry Tomato called ‘Topmate’, as well as returning to Berlin with their Gourmet Club ‘.

Let’s wait and see?